Crafting a Vision Statement

A vision statement gives your team and clients a vivid projected image of where you’d like to see your company headed. Vision statements convey your business aspirations but they also govern the organization’s strategic direction. 

Vision statements are a living document that should be continuously reviewed and revised as your business grows. 

Answer these questions to generate vision statement ideas:

• Who does your organization serve?

• What problem does your organization solve?

• Where are your primary customers?

• Why does this problem need to be addressed?

• How does your organization aspire to serve its customers long-term?

• Which words or phrases depict your organization’s future?

• What specific and measurable goals can your organization realistically achieve in a specified timeframe?

• What impact will your organization have when the vision is fulfilled?

Review the characteristics below to help structure your vision statement.

You vision statement should be:

The writing process:

Examples of strong vision statements:

• Google - “To provide access to the world's information in one click.”

• LinkedIn - “Create economic opportunity for every member of the global workforce.”

• Zoom - “Empower people to accomplish more through video communications.”

It takes time to craft a solid business vision that guides your business’ future directions. Not sure how to begin or need help developing your vision statement?

Contact Sammi@MelanatedBusinessCoaching.com to learn more.